Natural Choice has tended our yard since we moved to Connecticut in 2016. Everyone on the office and field staffs are highly knowledgeable, and willing to patiently and thoroughly answer questions about the conditions of our trees, bushes, and grass. They also stick to using low impact, plant-derived solutions in their treatment plans. In their case "natural" means natural, green, environmentally safe. This makes them an exception in an industry where those terms are used loosely in branding.
Also, unlike some other reviewers, I've never had a problem with Derek (or anyone else from the firm). He's always gone the extra mile to make sure we are fully informed of the treatments they're using, the likely outcomes, possible downsides, and what we can do as property owners to help ensure a successful outcome, e.g. watering. I suppose it's possible some people find that abrasive, or something, but to me it's helpful and professional.
I highly recommend this company.